Screen Shot 2014-09-10 at 9.27.20 AMThe Main Street Four-Point Approach® 

The Main Street Four Point Approach® is a unique preservation-based economic development tool that enables communi-ties to revitalize downtown districts by leveraging local assets from historic, cultural and architectural resources. It is a comprehensive strategy that is volun-teer driven and addresses the variety of issues and problems that challenge tradi-tional commercial districts.

1. ORGANIZATION

Assembles the volunteer resources and develops methods to secure funding for the revitalization of Olde Towne.

2. DESIGN 

Capitalizes on Olde Towne’s historic buildings and pedestrian-oriented streets to create an inviting downtown atmos-phere.

3. PROMOTION 

Enhances the image of Olde Towne and encourages consumers and investors to live, work, have fun, and invest in the district.

4. ECONOMIC RESTRUCTURING 

Strengthens Olde Towne’s existing economic assets while expanding and diversifying its economic base.